Recapture Lost Customers with
Google Remarketing

Is your business website getting plenty of traffic, but not many sales? Are you tired of spending too much money on other advertising methods? Do you wish there was a way to recapture the attention of users who visit your site, browse around and then leave? Google Remarketing may be the solution you need.

How it works

Remarketing works on the rule of seven principles; basically, a person may need to see an advertising message up to seven times before they take action and make an enquiry or purchase. By identifying users who have visited your site previously, then showing them your ads on other sites they visit (via the Google Display Network), you can make sure that your ad is displayed to someone who already has an interest in your product/service. For example, if someone visited your online sports shoe store, browsed around, and added a pair to their cart before deciding to leave the site – perhaps because they got distracted or wanted to save their money – with the Network, you could display your ad on sports blogs, news sites, forum pages etc. that the person visits, encouraging them to come back and make that purchase.

The benefits

Remarketing is a highly effective way of staying in touch with users who have already shown an interest in your business by visiting your site, browsing around and adding items to a cart or taking other actions such as signing up to a newsletter. By showing them your ad on a regular basis, your business’s name will be the first that comes to mind when they’re ready to make a purchase.

Remarketing can also be used to upsell or cross sell products to users who have already made purchases. For example, if a customer used a guest checkout to buy an inexpensive accessory on your online fashion store, you could target them with ads encouraging them to come back and purchase higher ticket items.

You can tailor your remarketing campaign to fit your goals and budget. Remarketing gives you the ability to reach people on a monthly, weekly or even daily basis. Combined with other methods, it can help you focus your resources and achieve an excellent return on investment.

Start today

If you’re ready to find out how Google Remarketing can benefit your business, get in touch with SEO Agency on 6270 2193 .

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