Boost your sales with
Google Shopping

Google Shopping is a fantastic way to reach more customers and promote products online.

Designed for e-commerce businesses, it’s an ideal way of showcasing your range to search engine users.

How it works

Google Shopping is another way of promoting your business on Google. When a potential customer does a standard search, your products will appear alongside your search listing, allowing the user to view the products before they even visit your site. You can also choose to have your product/s added to the specific Google Shopping search function, meaning they’ll be included in the results when customers are looking to purchase a specific product. For example, if you enter ‘buy cupcake cases online’, in the top right hand side of the screen, you’ll see about six product images, descriptions, results and links from different online stores selling cupcake cases.

You can add information such as a title, the price, a promotional message, your business name, and an image of the product. If you’ve got something unique in your store, this is your chance to stand out from the crowd!

The benefits

Your listing on Google Shopping gives potential customers a preview of the product before they even click through to your site. It’s a great way of increasing traffic as opposed to just search engine results positions alone. Many businesses that begin using Google Shopping see a dramatic increase in their click-through rate (CTR).
Products are listed in accordance with the attributes or features of the product, rather than just attached keywords. This ensures that the product only appears in relevant searches, increasing the cost effectiveness of the campaign.

Choose SEO Agency

SEO Agency has the specialist staff you need to make the most of a Google Shopping campaign. We are happy to provide advice and examples of how Google Shopping could dramatically boost your business.

For more information, get in touch with a consultant on:
6270 2193 .

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