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Here are a few ideas to breathe new life into your 2018 content plan and grow your follower base. The great thing about these ideas is that they can be repurposed and used in a variety of ways from different angles — don’t be afraid to get creative!
Everyone loves a bit of nostalgia. Pique your audience’s interest by sharing a memory of something that happened in your business last year. Even better, share a cool story about the history of your name/brand/concept/location. What was the business originally going to be called and why? What did your retail space used to be?
2. Tag someone
Boost engagement by encouraging your followers to tag a friend that might appreciate your business. This is a great way to increase your followers and assist with lead generation. You can post images of funny quotes, relatable or cute images, or a new product or experience that your business is offering.
3. Competitions and giveaways
IT’S GIVEAWAY TIME! 🎉 We’re so excited that we just launched @livingproofinc STYLE|LAB® line in the #Birchbox Shop, and we need your help creating a #Birchbox exclusive set. Swipe through the carousel and VOTE below with the 3 products you would choose to be in the set—just use the corresponding number of the photo for the product you choose (example: 1,2,3). Ten participants will win the exclusive set! Click the link in bio to learn more about the STYLE|LAB® line & see official rules.
Admit it, there’s nothing quite as exciting as free stuff. Competitions and giveaways are a fantastic way of spreading awareness about your business and getting your audience roused. Offer a package of products from your store or a prize that’s somehow related to your brand. While you may get a lot of entrants, you won’t build brand loyalty by giving away an iPad. To maximise your reach, get applicants to enter by tagging a friend or two to further spread the word.
4. Repost customer photos
Build a community around your brand by creating a hashtag and encouraging customers to use it when they engage with your product. You can then repost your customers’ posts as a way of showing your appreciation for them, and reinforcing your credibility by sharing other people endorsing your project.
5. Staff spotlight
Make your audience feel like they’re engaging with real people by sharing photos or videos from around the office. If someone won the employee of the month award, why not post a photo of them? Did someone else bring their puppy into the office last week? Perfect — post about it (it’s a fact that everyone loves puppies). Giving your audience an insight into the people behind the brand helps to gain their trust and feel connected to you.