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Handy Tips for Enhancing Your Social Media Engagement

Social media networks have proven to be one of the most effective marketing tools, but building up your follower base is not as easy as it might seem. What’s even harder is to keep the people interested in following your accounts and doing business with you. The following tricks can help you enhance your social media engagement and boost the benefits you get from this form of promotion.

 

Ask Creative Questions

Asking your followers questions will achieve several goals, the most important of which are:

  • Show your customers that you care for their opinion.
  • Allow you to collect relevant information about your targeted customer group.

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If you want to use questions as an ‘engagement enhancer’, you’ll need to show some creativity. For example, a simple question of ‘What’s your dream vacation spot?’ may be ignored in the newsfeed. However, if you add some colourful imagery and multiple choice answers, your followers are sure to notice it and would want to reply.

Offer Some Interesting Contests

Feed people’s interest by offering simple contests with meaningful prizes. This way you can motivate your customers to share information about your business as well as enhance their loyalty.

Don’t stick to the easiest ‘repost and win’ formula as these messages have gotten dull a long time ago. Instead, focus on the customers and invite them to do something simple, like taking a picture or coming up with a funny promo line for your new product. Promoting social media engagement is about making people motivated to pay attention to you. Asking them to show off their personal talents and commending them for it is sure to achieve positive results.

Set Up a Q&A Session

Provide your buyers with an opportunity to learn more about your business by arranging an online Q&A session in real time. Note that you should consider the time zones of your targeted customers, so study your followers before setting up the date and time.

Connect with a Relevant Social Cause

One of the things that make social media marketing so effective is that it makes you ‘alive’ in the eyes of your customers. Personalising a business in such a way allows people to identify with it and enhances loyalty. Showing active support for some social cause that matters to your customers would help you build a more positive image of your business as well as attract more customers. Present your company as a socially aware business that cares for people and people would put their trust in you.

e is that it makes you ‘alive’ in the eyes of your customers. Personalising a business in such a way allows people to identify with it and enhances loyalty. Showing active support for some social cause that matters to your customers would help you build a more positive image of your business as well as attract more customers. Present your company as a socially aware business that cares for people and people would put their trust in you.

by seoagency

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