Our Top 5 Instagram Influencers20 Dec 2020
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Instagram influencer marketing is growing more popular by the year. In fact, the industry could reach a massive $2 billion by 2021.
Since its inception in 2010, Instagram has been one of the fastest growing social media platforms. It currently has over 700 million monthly active users, and stands as one of the most highly engaged social media networks today. Its simple, visually pleasing interface makes it an accessible and popular platform for the influencer marketing industry. With some of the biggest brands cashing in on the industry, there’s no sign that growth will slow in the next several years.
Here’s a list of 2021’s top influencers who made huge profits via Instagram — which ones did you follow this year?
1. Chiara Ferragni
Chiara Ferragni launched her fashion blog The Blonde Salad in 2009. After being featured by Teen Vogue, her site reached 1 million unique visitors — and it’s only been up from there. She is now considered one of the most successful fashion influencers in the world, and currently has 11.2 million followers on Instagram.
2. Huda Beauty
With her 23.2 million followers, beauty tycoon Huda Kattan earns $18,000 per Instagram post she makes. She also has four million YouTube subscribers and 1.5 unique monthly blog visitors. Kattan launched her own makeup range in 2013 called Huda Beauty, and she’s considered the first influencer to have built her own company without using traditional channels.
Farokh Sarmad is only 21 years old and already one of Instagram’s leading influencers: at a young age, he turned Instagram into a 6-figure business. He now runs a digital marketing agency specialising in influencer marketing. Posting images of luxurious holidays, cars and houses, Sarmad is followed avidly in almost every major country.
Mariam Ezzeddine took a passion for food and turned it into her own business. Despite the fact that she went to college to study criminal justice, Ezzeddine now has over 2.5 million Instagram followers and one of the largest food accounts on the platform.
5. Song of Style
One of the original fashion bloggers, Aimee Song has 4.7 million Instagram followers and over 2 million page views per month on her site. During Volvo’s campaign with Song earlier this year, each of her Instagram followers was worth more than $1 in media exposure for Volvo. The young entrepreneur earned over $5 million worth of media exposure for the company.