There are a number of factors, both on-site and off-site which affect how SERP rankings are assigned. The on-site includes the design of the website, title tags, links within the site and content on the page. The off-site involves building the sites domain authority and establishing credibility through backlinks from external sites, citations, social media, online directories, blogs, reviews and unaffiliated sources.
more leads, better
conversion rates, and higher sales
Understand that what cannot be seen by the user, is just as important as what can be seen. Proper coding procedures ensure sites are structured in a way that is beneficial to the overall index. Essentially, search engine systems should be able to easily scan your page without hiccups—a matter that can be successful with the implementation of a well-structured and accurate sitemap, rectifying issues with canonicalization, and ensuring the right pages will be indexed.
Ensuring all these components are in place, you will experience a big positive difference in your results.
A comprehensive and thorough backlink structure is vital for increasing credibility of your website. Search engines use backlinks in inspections by deeming them as authoritative voices—evidence that your website can be trusted.
Keeping an active presence on social media will convince search engines that your website is relevant. Relevant Social Media outlets include Facebook, Instagram, LinkedIn, Twitter and more. Search engines choose to reward dynamic websites, therefore, using Social Media to give the impression of being up-to-date will help your SERP rankings.