WHAT’S THE LATEST NEWS?
By nature, business leaders should be productive goal setters and by the time the New Year rolls around, they’re usually found scribbling resolutions on napkins or professing them in bold, optimistic Facebook statuses. To ensure none of these end up a victim of Paper Toss, businesses both big and small must action a well thought-out strategy to turn their resolve in to reality.
Here’s four starting points to have you charging full steam ahead in 2015.
- Flaunt your edge
All the little things that make you unique as a business are the essence of why consumers ultimately want to invest in what you have to offer, and why competitors fear it. By fully understanding and embracing what gives you an advantage over others, you’ll be able to continuously improve your service offering and fill the void for consumers who need it.
- Keep a hold of your audience’s attention
If you’ve got an audience that’s listening, you’re halfway there; keeping their ears perked is a whole other matter. To ensure your message doesn’t fall on deaf ears, your business needs to demonstrate that it’s not just a fad. Consumers go through phases based on ever-changing trends; you’ll get nowhere in the new year if you don’t solidify a game plan and ensure you’re at front of mind.
- Set yourself goals and deadlines (and stick to them)
It’s not a cliché; goal-setting is a must. If you’ve made a mental note of all the things you’d like to achieve in 2015, write them down in a clearly defined list with set deadlines. Commit to constantly raising the bar and success will follow.
- Revisit your plan
Each week, step back from your work and revise your list of goals. Are you on track to meeting the deadlines, or are you beginning to stray away from the resolutions you made a resolution about keeping?