Top 4 Social Media Channels to Include in Your Marketing Strategy

Social media marketing is one of the most powerful tools available to businesses today. Increased brand awareness, more inbound traffic, higher conversion rates and improved search rankings are just a few of the benefits social media can deliver.

95% of marketers who use social media for at least 6 hours per week indicated that their efforts increased exposure for their business. Furthermore, the same amount of hours has increased lead generation efforts according to 66% of marketers. A thoughtful, well-executed social media strategy can be the difference between mediocre marketing outcomes and obvious results.

The question is, with so many options, how do you decide which channels are best suited to your business? Each social media platform has its benefits depending on what it’s being used for, but we picked the top four that you should definitely be including in your next digital marketing strategy.


If it’s lead generation you’re after, LinkedIn is where you should be focussing your efforts. The platform is ranked #1 for this purpose, as well as being considered the champion of B2B marketing. Boasting a network of 55 million professionals, 80% of B2B leads come from LinkedIn while 94% of B2B marketers use the platform to distribute content.

You can easily propel your business using LinkedIn ads, then manage your campaigns using the platform’s inbuilt Campaign Manager feature. With the opportunity to create, measure and optimise your campaigns all in one place, effective marketing has never been so easy!



As of June 2017, there were 2 billion monthly active users on Facebook and over 1 billion daily active users. It makes sense to invest in a Facebook marketing strategy because of its enormous user base — there’s no doubt that your target market is on Facebook, engaging with it almost every day. 

Facebook offers three marketing avenues for brands, including Groups, Pages and Ads. Groups and Pages are extremely useful for spreading the word about your business quickly and effectively, as well as providing quick customer service. This in turn builds brand loyalty.

Facebook’s advertising feature is perhaps one of the biggest perks of marketing on the platform. 93% of marketers use Facebook advertising regularly because it’s a highly effective way of targeting audiences based on everything from geographical areas, ages, education levels, and even devices used for browsing.


Instagram has 800 million users overall, with 80% or more users following one or more brands on the platform. 65% of the highest performing posts feature products. Instagram is a popular choice for marketers for one big reason — people react better to images and videos than text and slogans, and the channel’s visual-based interface is the perfect method of delivering your message quickly and concisely.

Furthermore, Instagram and Facebook are connected, making it even simpler to target your audience based on your Facebook analytics. If your business offers a store, you can integrate Shopify into your account to instantly sell your products.

And, one of Instagram’s biggest perks? It delivers the best results in terms of ROI. It’s crucial to factor in Instagram in your digital marketing strategy.



Video marketing is one of the most effective methods of digital marketing today, which is why YouTube is the final channel you should consider adding to your list. 48% of marketers plan to include YouTube in their content strategy in the next year, while 51.9% of marketing professionals worldwide name video as the form of content with the best ROI.

Users spend the most time on YouTube above any other platform, clocking in at an average of 40 minutes a day. Video is an extremely successful way of promoting brand awareness and increasing customer loyalty, and with YouTube’s user base sitting at over one billion, your potential for successful marketing is huge.

by SEO Agency

Get in touch!

Acreditations & Awards