WHAT’S THE LATEST NEWS?
Even if you are getting high praise for your Search Engine Optimisation efforts, there will always be room for improvement. SEO is a constantly changing arena, and regularly critiquing your practices is a great step to make your efforts more fruitful. This guide hopes to fill in some of the blanks that you may have missed along the way of your SEO journey. If you have not adopted any of these tips yet, you may be missing out.
Social Content Is More Important Than Ever
If you have not been prolific on your respective social media channels, you are missing out on a huge amount of potential growth. Popular Facebook posts and Tweets are becoming much more prominent in search rankings, so it is a really useful channel to use. Better yet, you have full control of communication with your audience, allowing you to boost your brand’s overall appearance and visibility.
Videos Can Still Engage
As the internet era marches onward, people are streamlining how they digest their content online. It may make sense to think that video content is being phased out for other forms of media, such as gif’s and images. However, videos are still prevalent and a great tool to boost your search engine list ranking. Google has actually started to blend results to include videos in all searches, making this a prime opportunity to get more traffic with video content.
The Necessity Of Mobile Optimisation
Now, more than ever, businesses need to have their website optimised for mobile use. The way that people interact with websites is much more dynamic today, with tablets and smartphones becoming the norm. So, it makes sense to make it easier for these people to use your website, and the only way to do this is through mobile optimisation. This is an extensive process, though, as it will include tailoring the website down to new logos and colours.
Look Into Voice Search
One of the emerging technologies being adopted into everyday life is that of voice search. Thanks to apps such as Siri and Cortana, people are searching for things online using voice recognition software. As a result, what they are searching for is different. Be sure to make your keyword searches can be easily spoken in a conversational manner, or else people using voice search will not find you.
Adopting any of these tips can help you boost your search engine ranking and improve your SEO efforts as a whole. As is always the case in SEO, looking ahead is the first step.