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5 Engaging Social Media Content Ideas To Try In 2021

11 Jan 2021

Updating a number of social media platforms can be hard work, especially when you’re trying to think of original content. Customers can easily lose interest if your content gets too repetitive or doesn’t offer anything new.

Here are a few ideas to breathe new life into your 2021 content plan and grow your follower base. The great thing about these ideas is that they can be repurposed and used in a variety of ways from different angles — don’t be afraid to get creative!

1. #ThrowbackThursday

Star Wars


#ThrowbackThursday – Frozen? Been there, done that.

599 people are talking about this

Everyone loves a bit of nostalgia. Pique your audience’s interest by sharing a memory of something that happened in your business last year. Even better, share a cool story about the history of your name/brand/concept/location. What was the business originally going to be called and why? What did your retail space used to be?

2. Tag someone

Boost engagement by encouraging your followers to tag a friend that might appreciate your business. This is a great way to increase your followers and assist with lead generation. You can post images of funny quotes, relatable or cute images, or a new product or experience that your business is offering.

3. Competitions and giveaways

Admit it, there’s nothing quite as exciting as free stuff. Competitions and giveaways are a fantastic way of spreading awareness about your business and getting your audience roused. Offer a package of products from your store or a prize that’s somehow related to your brand. While you may get a lot of entrants, you won’t build brand loyalty by giving away an iPad. To maximise your reach, get applicants to enter by tagging a friend or two to further spread the word.

4. Repost customer photos

Build a community around your brand by creating a hashtag and encouraging customers to use it when they engage with your product. You can then repost your customers’ posts as a way of showing your appreciation for them, and reinforcing your credibility by sharing other people endorsing your project.

5. Staff spotlight

Make your audience feel like they’re engaging with real people by sharing photos or videos from around the office. If someone won the employee of the month award, why not post a photo of them? Did someone else bring their puppy into the office last week? Perfect — post about it (it’s a fact that everyone loves puppies). Giving your audience an insight into the people behind the brand helps to gain their trust and feel connected to you.

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